Using social media to define a better customer banking experience
Finextra sat down with Keith Moor, CMO, Santander UK to discuss how retail banking in the mobile channel will change within the next two to five years, how the advent of smartphones has created more choice for the consumer in how they interact with their bank and how Santander worked with Facebook to learn what their customers want from banking channels.
Banking on Social Media
Opportunities to leverage social media are fast-growing and although highly regulated, the financial services industry is increasingly playing a role in the social space. At the Credit Suisse Research Institute 2012 meeting, experts discussed the benefits of social media over traditional communication tools, as well as the constraints — the most significant of which regards the current regulatory environment.
Customer Experience & Social Media
HSMAI Region Europe in conversation with Hospitality Industry Experts.
In this video:
Remy Merckx – Vice President, Global Digital at Radisson Hotel Group
How to improve the customer experience through mobile integration?
&
How is Social Media disrupting the Customer Care Processes?
HSMAI
www.hsmai.eu
https://www.facebook.com/HSMAIEurope/
Remy Merckx
https://www.linkedin.com/in/remy-merckx-4b8a601/
How Danske Banks uses Social Media to build on customer satisfaction (1 of 5)
Part 1 out of 5:
How to exploit Social Media opportunities
http://marketcommunity.com
Søren Hansen Reumert, Head of Online Communications & Social Media at Danske Bank Personal Banking shares his experience on how to use social media to improve customer satisfaction.
Learn:
– How to exploit Social Media opportunities
– How to make strategies and plans for the use of social media in a customer oriented context
– How different purposes can be fulfilled through different social media platforms
– Why he doesn’t measure the value of Social Media
– How to find the needed tools to make best use of social media
“We have made an active decision not to use Social Media as a marketing tool, but as a tool to improve customer dialogue and customer satisfaction,” says Søren Hansen Reumert, Head of Online Communications & Social Media at Danske Bank Personal Banking. Learn how!
Strategies for Banks to Improve Customer Experience (CX)
In this video, we have explained a series of steps which will be helpful to improve #CustomerExperience in banks.
Subscribe our channel for more videos: https://www.youtube.com/channel/UCXfTZjghkyIrKCPjV30Rt7g
Follow Us on Social Media:
Facebook: https://www.facebook.com/callcenterhosting/
Twitter: https://twitter.com/callcenterhost
Linkedin: https://www.linkedin.com/company/call-center-hosting/
Pinterest: https://www.pinterest.com/callcenterhosting/
To know more about our services, visit us at http://goo.gl/RMhq1o or call us at 1-800-346-4974
